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Corporate Culture

Corporate honours refer to awards and accolades received by companies from society and the public. These include awards from government organisations, awards from the media and market research institutes, and public praise for the company through formal and informal channels. Corporate accolades are an important expression of brand reputation, and the ultimate impact procedure on the brand also depends on the brand's publicity procedures, media involvement and public recognition of corporate accolades. Corporate accolades are measurable indicators of brand word-of-mouth.